Double your practice's profit - with no risk

Get a free analysis and see if your practice qualifies

Your free analysis isn’t a sales pitch or a disguised lead-generation trick. It’s a comprehensive, data-driven evaluation of your online presence and competitive position in your market.

Shawn Rowbotham - founder

This analysis — a $2,500 value — covers 44 key performance indicators across visibility, reputation, competitive strength, conversion performance, and overall practice positioning. We complete it at no cost to determine whether your practice qualifies for partnership.

If improving your practice’s performance and unlocking meaningful increases in profitability is a priority, request your Part 1 Analysis now.

If we’re both confident in the opportunity — and your practice qualifies — you’ll be invited into the G.R.O.W.T.H.™ Practice Optimization Partnership.

You risk nothing. At minimum, you’ll gain objective, actionable insight into your practice and your market.

At best, you could unlock major profitability gains this year and redefine what’s possible for your practice.

And you can discover all of this without spending a dollar or committing to anything.

Don’t miss the opportunity to see what your practice is truly capable of.

G.R.O.W.T.H. Practice Optimization Partnership - Smarter Insight. Predictable Profit. Zero Risk.

We use a structured, proven approach that identifies and executes the exact changes needed to reach top-10% performance metrics.

Part 1 - Free Online Analysis (44 KPIs) - See where your practice stands & get started with G.R.O.W.T.H. Practice Optimization Partnership

We benchmark your visibility, reputation, and demand signals to see if your practice qualifies.

You'll see every lever we inspect--marketing, reviews, search share, and conversion readiness--so you know exactly where you stand.

Part 2 - Discovery Interview (20 Questions Session) - Complete parts 2 and 3 of your practice’s analysis & get your 12-Month Profit Blueprint

A collaborative working session that uncovers team, systems, and cultural opportunities.

Doctors, OM, and key leaders join the call so we can co-create the right plan and ensure immediate buy-in.

Part 3 - Full Optimization Blueprint (120 KPIs, 12-Month Plan) - Work with us to turn your practice to a Top 10% practice & optimize your profitability

We stitch together the full 12-month profit blueprint and help you work it.

From playbooks to automations, every lever is sequenced so you can operate with confidence and precision.

Each step builds on the last — and together, they form your custom profit-growth blueprint.

Comparative analysis

How C&B Partners stacks up against other practice support models

Hover over the info dots or badges to see exactly how each model works across the criteria that matter most.

✅Best-in-class⚠️Mixed / depends❌Limited / no

Keeps 100% Ownership

✅

❌

⚠️

Keeps Full Decision Control

✅

❌

⚠️

Only Pay If It Works (Performance-Based Model)

✅

❌

⚠️

❌

Performance Protection Guarantee (30-Day Opt-Out & 90-Day Progress Check)

✅

❌

⚠️

❌

No Upfront Cost / Low Financial Risk

✅

❌

⚠️

❌

Aligned Incentives (We Only Win When You Win)

✅

❌

⚠️

❌

Implementation Support (Not Just Advice)

✅

❌

⚠️

Flexible Commitment With 30- & 90-Day Performance Opt-Outs

✅

❌

⚠️

❌

No Ulterior Motives / No Pressure to Sell

✅

⚠️

❌

⚠️

Practice Stays Independent

✅

❌

⚠️

Fast, Measurable Impact

✅

⚠️

Significant Profit Upside

✅

⚠️

C&B Partners

✅

C&B Partners never takes equity in your practice. You retain full ownership and full value of your business.

Traditional Consultants

✅

DSOs

❌

Most DSO models require you to sell all or part of your practice. You trade equity for liquidity, support, or scale.

DPOs

⚠️

Many DPO structures involve shared or partial ownership. You may retain meaningful equity but no longer own 100% of the practice.

IPAs

⚠️

IPAs usually do not take direct equity, but group contracts and structures can limit some of your economic independence.

MSOs

⚠️

MSOs may not take formal equity, but management agreements and economic rights can constrain how you realize ownership value.

C&B Partners

✅

You remain the final decision-maker on business and operational choices. C&B Partners advises and executes with you—not over you.

Traditional Consultants

✅

DSOs

❌

DSOs often centralize many business decisions. You may have less say over fees, staffing, marketing, or systems than as an independent owner.

DPOs

⚠️

In many DPOs, key business decisions are shared with the partner organization, reducing your unilateral control.

IPAs

⚠️

You usually retain clinical control, but network agreements can influence payer mix, pricing, or participation decisions.

MSOs

⚠️

MSO agreements can give the management entity significant influence over how the business side of the practice operates.

C&B Partners

✅

You do not pay fixed consulting fees. C&B Partners only shares in the net profit we help create.

Traditional Consultants

❌

Traditional consultants are paid via project fees or retainers. You pay whether or not their advice leads to measurable profit.

DSOs

❌

DSOs earn from the profit and value of the group as a whole, not from performance-based fees tied to your independent practice results.

DPOs

⚠️

DPO structures focus on shared equity and management fees, not a strict "only pay if it works" profit-share model.

IPAs

⚠️

IPAs may charge membership dues or administrative fees and are not typically compensated based on your profit improvements.

MSOs

❌

MSOs charge management fees or percentages of collections. Their compensation is not usually contingent on creating additional profit.

C&B Partners

✅

If the engagement isn’t the right fit within 30 days, or early results don’t indicate you’re on track, you have clearly defined options to step away without long-term obligation.

Traditional Consultants

❌

Most consultants do not offer formal performance protections or opt-outs tied to measurable results.

DSOs

❌

DSO arrangements are typically long-term and structural. They rarely include performance-based exit protections.

DPOs

❌

DPO agreements generally do not provide early exit options specifically tied to profit performance.

IPAs

⚠️

IPAs may allow practices to leave the network, but they generally do not offer guarantees around financial performance.

MSOs

❌

MSO contracts usually obligate you to ongoing fees regardless of exact profit outcomes, without formal performance guarantees.

C&B Partners

✅

There are no large up-front consulting fees. Our model is designed so you are not writing big checks before you see progress.

Traditional Consultants

❌

Most consultants require retainers or project fees upfront, before results are known.

DSOs

❌

You may receive an upfront payment when selling equity, but you also give up future value and agree to ongoing terms and fees.

DPOs

⚠️

You might not pay large fees upfront, but equity and future economics are shared and subject to the partnership terms.

IPAs

⚠️

IPAs sometimes charge membership or administrative fees; most do not front the cost of improving your individual practice.

MSOs

❌

MSOs charge recurring service or management fees that begin regardless of whether profit moves immediately.

C&B Partners

✅

Our economics are directly tied to your profit. When your practice does better, we do better. If you don’t win, we don’t win.

Traditional Consultants

❌

Consultants are paid for their time and advice, not directly for the profit you ultimately generate.

DSOs

❌

DSOs aim to grow the value of the organization as a whole, which may or may not align with maximizing your personal take-home profit.

DPOs

⚠️

DPOs share in the economics of the group. Alignment can be mixed, balancing corporate goals with individual practice results.

IPAs

⚠️

IPAs focus on contracts and network economics. Their priorities may not always match your individual profit goals.

MSOs

❌

MSOs earn from management fees and scale. Their revenue is not typically contingent on your profit growth.

C&B Partners

✅

We stay with you through implementation—translating strategy into concrete actions, systems, and processes inside your practice.

Traditional Consultants

❌

Most consultants primarily provide recommendations and leave implementation to you and your team.

DSOs

⚠️

These models may bring systems and infrastructure, but implementation often comes with standardized approaches and varying levels of direct support for your specific goals.

DPOs

⚠️

These models may bring systems and infrastructure, but implementation often comes with standardized approaches and varying levels of direct support for your specific goals.

IPAs

⚠️

These models may bring systems and infrastructure, but implementation often comes with standardized approaches and varying levels of direct support for your specific goals.

MSOs

⚠️

These models may bring systems and infrastructure, but implementation often comes with standardized approaches and varying levels of direct support for your specific goals.

C&B Partners

✅

The relationship is structured to give you defined early exit options if fit or performance are not where they should be.

Traditional Consultants

❌

Consulting engagements are often defined by contracts or scopes of work with limited performance-based exit options.

DSOs

❌

DSO arrangements typically involve multi-year commitments and structural changes that are difficult to unwind.

DPOs

❌

DPO relationships are usually long-term and tied to shared ownership, making quick exits challenging.

IPAs

⚠️

IPAs may allow exits, but unwinding payer or network contracts can take time and planning.

MSOs

❌

MSO agreements typically require notice and may include terms that make early exits costly or complex.

C&B Partners

✅

We do not buy practices, build a DSO, or push you toward a sale. Our only goal is to grow your independent practice profitably.

Traditional Consultants

⚠️

Consultants are paid for their services, but some may have preferred vendors or solutions they recommend repeatedly.

DSOs

❌

DSOs are built to acquire and aggregate practices. Their model is oriented around building corporate value, not preserving your independence.

DPOs

⚠️

DPOs seek to grow network and equity value. Their interests can include expansion and financial engineering beyond your single practice.

IPAs

⚠️

IPAs prioritize contract leverage and network economics, which may not always align with your individual practice strategy.

MSOs

⚠️

MSOs aim to scale management revenue and efficiency and may favor approaches that support their platform more than your uniqueness.

C&B Partners

✅

Your practice remains yours—your name, your culture, your clinical approach. We help optimize the business, not change who you are.

Traditional Consultants

✅

DSOs

❌

Joining a DSO means becoming part of a larger organization. Your practice is no longer fully independent.

DPOs

⚠️

DPO membership blends independence with partnership, which can blur lines around how independent the practice truly is.

IPAs

⚠️

IPAs allow practices to remain separate entities but can introduce obligations from network-level agreements.

MSOs

⚠️

MSO clients remain legally separate but may operate under management frameworks that feel less independent over time.

C&B Partners

✅

Our work is designed to produce early, measurable improvements in the key numbers that matter most to your practice.

Traditional Consultants

⚠️

Impact depends on how quickly you implement their advice. There is often a lag between recommendations and measurable change.

DSOs

⚠️

These structures can bring resources, but measurable impact on your practice profit and growth often takes time and may not be the primary focus.

DPOs

⚠️

These structures can bring resources, but measurable impact on your practice profit and growth often takes time and may not be the primary focus.

IPAs

⚠️

These structures can bring resources, but measurable impact on your practice profit and growth often takes time and may not be the primary focus.

MSOs

⚠️

These structures can bring resources, but measurable impact on your practice profit and growth often takes time and may not be the primary focus.

C&B Partners

✅

By focusing on both growth and efficiency, the model is built to unlock substantial increases in take-home profit—not just more activity.

Traditional Consultants

⚠️

Good consultants can help you identify opportunities, but they are not directly tied to your eventual profit gains.

DSOs

⚠️

These models may improve revenue or efficiency, but the distribution of profit and long-term upside is shared with the organization.

DPOs

⚠️

These models may improve revenue or efficiency, but the distribution of profit and long-term upside is shared with the organization.

IPAs

⚠️

These models may improve revenue or efficiency, but the distribution of profit and long-term upside is shared with the organization.

MSOs

⚠️

These models may improve revenue or efficiency, but the distribution of profit and long-term upside is shared with the organization.

Results

We get typical practices operating at Top 10% levels!

Average practices that get their KPIs to - Top 10% levels, can double their profitability!

Check out a few statistics from studies and reports illustrating how profitability soars at top 10% levels

You can see what the numbers show when practices operate at top-10% levels — and why doubling profitability isn’t just possible, it’s typical.

Like links to all these studies, just let us know.

Top 10% practices produce ~80% more per day than average: $17,874 vs. $9,991.

Henry Schein One Industry Report

Top‑10% case acceptance averages ~83%.

Henry Schein One Industry Report

Median overhead for many practices is ~75%, while top‑tier practices achieve ~59%, a 21% reduction resulting in a 64% Profitability increase!

Levin Group & Porter Kinney

General providers in top 10% produce $13,225/day vs. $7,112 at average practices. 86% more!

Henry Schein One Industry Report

Case acceptance in top‑10% practices runs 20–25% higher than typical offices.

Average Providers Are Losing Hundreds of Thousands in Unscheduled Treatment (Henry Schein One)

Top practices answer ~99% of calls and convert ~96% into appointments, while average offices miss ~30% of inbound calls, which can result in adding hundreds of thousands of dollars annually.

Oral Health Group - Practice ZEBRA data.

Practices with a comprehensive online marketing plan report can see a 60% increase in patient inquiries.

Gitnux

Who we are

C&B Partners was founded on a simple conviction: every dental practice has untapped potential that can be unlocked with the right strategy, systems, and partnership.

With two decades of experience working with thousands of dentists nationwide, the firm’s approach is grounded in what consistently drives practice growth: clear strategy and processes, reliable patient acquisition, and disciplined execution.

Before launching C&B Partners, founder Shawn Rowbotham led the largest dental direct-mail marketing firm in the U.S., where his team helped practices achieve an average 637% return on ad spend. That experience — along with years of analyzing what genuinely moves the needle for practice growth — shaped the performance-based model that defines C&B Partners today:

Practices never pay for our services.

We only share in the net profit we help create.

This ensures complete alignment, giving dentists a partner who brings the business-side expertise, strategic clarity, and growth systems that complement the clinical excellence they already deliver.

Together, we build a partnership designed to elevate performance, increase profitability, and help practices reach next-level success.

Our mission

We exist to help dental professionals spend more time doing what inspires them while their practices thrive financially, operationally, and culturally.

Through our proprietary G.R.O.W.T.H. Optimization Model, we help practices:

Get New Patients through visibility and trustRally the Team around shared purpose and performanceObsess Over the Patient Experience Work Toward Clinical Excellence Tune Operations for efficiency and effectivenessHarvest Results that sustain abundance

Our goal is simple: help the average practice reach the level of top 10% profitability and build the systems that sustain that growth year after year.

The meaning behind our name

The name C&B Partners originates from “Cruse and Barrel”, inspired by the Old Testament story of Elijah and the widow of Zarephath (1 Kings 17:8–16).

In the story, during a time of scarcity, the widow’s small cruse of oil and barrel of meal never ran out—each day, there was enough to sustain her household through her commitment to faith and obedience.

We chose this name to symbolize what we believe great practices can achieve: a perpetual cycle of faith, effort, and abundance—where the resources and inspiration to serve never run dry.

Our mission is to help each practice we partner with build that same kind of enduring abundance—for their patients, teams, and communities.

At C&B Partners, we exist to build practices that never run dry — in profit, performance, or purpose.

Get started

See where your practice stands.

Every thriving practice begins with clarity — knowing where you stand and what’s possible next. That’s why we offer Part 1 of the G.R.O.W.T.H. Practice Optimization Analysis (a $2,500 value) free of charge — to evaluate your online presence, performance, and potential fit for partnership.

This first step covers 44 of the 120 Key Performance Indicators (KPIs) that top-10% practices consistently master. It’s designed to determine whether your practice is a good fit for the G.R.O.W.T.H.™ Practice Optimization Partnership — and whether we are both equally excited to work together.

If your practice qualifies and we both agree there’s strong potential, we’ll invite you to join the G.R.O.W.T.H.™ Practice Optimization Partnership. Upon completing the partnership agreement we’ll schedule Parts 2 and 3 of your analysis.

How it works

Request Your Free Part 1 Analysis

Meet to Review Results

We’ll schedule a short call to walk through your Part 1 Analysis, review where you stand in your market and what potential exists. Any decision makers should be on this call since together we will determine what opportunity exists for the practice. If we’re all excited to work together, we’ll kick things off then, so it’s important that everyone is there that would be part of that decision.

Complete Analysis & Blueprint Phase

Once we’ve “tied the knot”, we’ll schedule a time for the “20 Questions” interview to learn all about how your practice works to identify all the opportunities to increase profitability. Then we’ll go to work integrating and diving into systems to confirm data and uncover the last of the opportunities we can find to optimize the practice and combine all three parts of the analysis into a custom 12 month prioritized Blueprint. We’ll then go to work together to help you reach top-10% metrics and double your profitability.

There’s no cost, no obligation, and no pressure — just clarity and opportunity.

Why Practices Love It

No cost - no obligation, and no risk — just insights.
You’ll see where your practice stands in relation to top performers.
Takes less than an hour of your time on a call to review the results.
You’ll gain invaluable insight about your growth potential — even if we don’t end up working together.

Ready to Begin?

Start with your free Part 1 Practice Optimization Analysis today — and discover what your practice is truly capable of.

FAQ

Have another question? Mention it when you request your free analysis and we'll cover it live.

What exactly is the G.R.O.W.T.H.™ Model?+

The G.R.O.W.T.H.™ Model is a six-pillar framework — Get New Patients, Rally the Team, Obsess over the Patient Experience, Work Toward Clinical Excellence, Tune Operations, and Harvest Results. It’s designed to help practices reach top-10% performance typically doubling profitability through proven, data-driven systems.

How big a difference does it make to go from an average practice to a top 10% practice?+

It can double your profitability. Top-10% practices typically achieve 35–40% net profit versus 18–22% for the average office — often adding $250K–$300K in annual profit.

What does it cost?+

There are no upfront or fixed fees. You never pay us for our services — we only share in the additional profit growth we help you create. If there’s no growth, there’s no cost.

Is there a guarantee?+

Yes. You can cancel anytime within the first 30 days, and at our first quarterly review, if results aren’t tracking toward doubling projected profit, you can opt out without penalty.

Who qualifies?+

We partner with growth-minded, engaged practices that want to reach their full potential. Qualification depends on mindset, leadership, commitment and the analysis we start with — not size or specialty.

How long is the partnership?+

The partnership is a 12-month engagement with quarterly checkpoints.

What results can we realistically expect?+

Most partners see at least double their projected annual profit growth, with measurable improvements in efficiency, team alignment, and case acceptance within the first few months.

Do you replace our marketing agency?+

Not necessarily. Many practices keep their existing marketing partner — we often collaborate to enhance performance and ROI using proven systems and messaging that consistently increase conversion rates and return on ad spend.

How do you get the team on board?+

We start with quick wins with emphasis on those that reduce the team's workload. Our team integrates simple automations, coaching, and incentives tied to success so everyone benefits from the growth.

Will you push production over quality?+

Never. Clinical decisions remain 100% between you and your patients. We focus on improving systems, communication, and patient experience so more people follow through with the care you already recommend.

What if we're already successful?+

Even thriving practices have hidden inefficiencies or missed opportunities — from unscheduled treatment to marketing waste. We routinely uncover hundreds of thousands in additional profit, even for top performers.

Does the G.R.O.W.T.H.™ Practice Optimization Partnership have anything to do with practice ownership?+

No. We only share in additional profit we help create beyond what your realistic projections were that we both agreed to before we started, for the 12 month engagement. We never participate in any ownership or equity.

Are there any other costs we should expect?+

More likely than not, we will recommend outside services or upgrades (e.g., a call-tracking phone system, website chat service, or automation platform). These are contracted directly by your practice. Because they are business expenses, they reduce net profit — which means in effect, we share in those costs as well.